The Challenge

Stakeholders with key influence were spread across 33 markets, with 7 different brands and 15 different language variations.

Any solution would have to satisfy the Marketing and Finance Director, local country managers with their own P&L responsibility and their creative partners.

Each country received master creative work then used the local network agency office to translate, adapt and produce material for publications.

This was a highly complex, costly and time consuming process, taught with the possibility for mistakes.

The Approach

Being market specialists the current process was already clearly understood, so we turned our attention to technological and supply chain possibilities.

It became clear that some of the innovative technology and new wave suppliers could speed up the time to market and improve accuracy.

The tricky part was to convince the Directors that a process they’d been following for a long time would need to be completely reengineered. Equally sensitive would be the discussions with the creative network as their revenue would drop significantly.

The Solution

Introduce the Marketing Director and his colleagues to new software solution and schematic for improved process.

Outline how new platform will centralise all market requests, translation and facilitate a single supplier.

Negotiated a step change in costs, for pre-media, retouching and material for publications.

Arranged training workshops and help brief creative agency on this completely new way of working.

The Benefits

A saving on both agency fees and material supply of €4.5m was delivered along with a significant increase to operational efficiency.

Number of agency and production suppliers required reduced from 33 to 1.

Dramatic increase in brand consistency and rebates from third party chip maker.

Give us a call on +44 (0)7711 086005 or email us if you’d like to discuss how we could help you.