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Project Overview

The marketing department of what is now a household name for online food delivery approached us to come up with a scalable merchandise solution for its partner restaurants. This would involve us specifying a technology solution for a technology company, a tough brief, and the development of a supply chain from scratch.

68%

ANNUAL SAVING

11

NEW PRODUCTS INTRODUCED

1

NEW OFFSHORE SUPPLY CHAIN CREATED

1

BESPOKE ORDERING PORTAL BUILT

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The Challenge

The challenges here were multi-faceted:

  • Technology would need to be found or created that passed stringent standards
  • There was a supply chain in place that needed to be significantly expanded and improved
  • The client was paying a 62% subsidy on these products currently and whilst an effective way of improving brand recognition it would need to be reduced.
  • Partner restaurants required a lot more than was being offered in the current catalogue
  • A platform was required to enable partner restaurants to pay via charge card, with loyalty credits, or a combination of both
  • A certain degree of partner personalization would be required

The Approach

Working closely with the marketing team we broke this down into three research areas:

  • Look for technology that could both personalise and act as a payment gateway
  • Review overseas supply chain opportunities and replenishment cycles
  • Review the replacement of existing and investigate new product development

We analysed current spend and defined what savings would be available. Marketing stakeholders were asked what additional products would be desirable and we combined these with suggestions of our own.

P&W conducted a risk analysis of producing, shipping and warehousing products supplied from overseas.

The Solution

A solutions provider was found who, with some bespoke alterations, could personalise products, take payment and link to online stock replenishment and delivery.

Suppliers were found in the Middle East and production and delivery cycles created. Contracts and KPI’s were negotiated and contingency measures put in place to mitigate any risks through potential sea freight failure.

P&W provided a temporary supply chain manager until the new system of working was properly embedded.

The Benefits

A saving of 68% was achieved in the subsidy required to supply partners with product.

Partner restaurants had a single source of supply for products and the ability to track progress of delivery.

Errors for personalisation reduced to zero as the partners were in charge of their own data.

A scalable solution has enabled the client to increase restaurant partners from 5k to 82k.

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Tim is an innovator and has been instrumental in making the market for Production Management. A great listener, Tim is prepared to get behind your business issues and bring the best capability and ideas to deliver optimum outcomes.

Gareth Evans. Chief Executive Officer at Proxima Group.

I have known Tim for some considerable time, and was delighted when we were able to work closely on a Pan-European advertising project. A pleasure to deal with, Tim and his company are entrepreneurial, decisive and highly capable.

Simon Moore. VP - SDL Marketing Solutions at SDL plc.

When I met Tim, his enthusiastic mindset, inspirational approach, and high-energy work-rate led to me joining the board of his previous business. He has vast experience and knowledge and uses these to bring customers tremendous benefits.

Ray Peck MBM, BA, FCCA. Chairman at Raconteur and Amsys Technology Holdings.

Tim built his previous business from an incredibly modest start into a substantial global business and one of the leaders in this sector. I first met him at an executive training course at London business school and he impressed me with his experience and business know how.

Kevin Obi. Former Orange Mobile Client.

Outstanding business entrepreneur and visionary leader within the marketing execution arena, I have known Tim for years and can confirm not only is he an exceptionally approachable guy on a social level but an extremely talented industry figure, able to inspire and lead where others simply cannot.

Kelvin Bell. Sales Director at Vpress.

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Patrick Barlow. Former Corporate Finance Partner at Baker Tilly.